Since 1986, we have been and remain an American-owned, veteran-owned, family-owned and operated business of hard-working folks headquartered next to our friendly neighbors in Barneveld, Wisconsin.

The Hamilton family—starting with Dan and Margie, and followed by their sons Joe, Dave, Sam, and Jimmy—founded Vortex^® to change how business is done by putting customers at the center of everything we do. From tagging your first whitetail, to hitting the range with your friends, to using the right optic to get closer to the outdoors and your family, our team thrives on serving you, and on your success.

Now over 300 American team members strong, we work diligently to give you the best optics, apparel, and service in any industry, all delivered with our legendary VIP Warranty: Our unlimited, lifetime promise that if you ever have a problem, we have your back.